You’ve got your new clothing line burning up the rack in your kitchen. You’ve got the label design, logo, and business cards prepped and pressed. What you don’t have is a steady stream of customers fighting viciously over your samples and giving you the third degree over the "sustainability" of your product. In DIY Business: Craft Show to Cash, Yo!, Kelly Malone, founder of the Indie Mart and veteran on the vendor circuit, will reveal all of the secrets of killing it at your design/craft show debut. You will learn the difference between craft shows, trade shows, gift shows and pop up shops. Learn how to sign up for shows and get accepted, understand the costs of doing the show, and questions to consider about show selection. Kelly will teach you what to bring to the show, how to promote, and options for collecting money. You will also get insider tips on merchandising and creating a kick-ass booth (with interactive practice). As a bonus, you will also learn about promoting outside of the design show by throwing promotional parties and planning and executing proper pop-up shops. You’ll leave with a resource guide of local shows, pointers, resources, merchandising tips and design show to-do list to ensure that you outshine your craft show neighbors and walk out with yo’ pocket$ bulgen’.

supplies needed: none, but feel free to bring a product sample

Teacher Bio: Kelly Malone is the founder of the Indie Mart and long time vendor at everything from craft fairs, design shows, flea markets, street set ups and pop up shops. Kelly has over 15 years of retail experience, specializing in merchandising, marketing, sales and doing things all on the cheap. She started setting up her own design shows in high school and at church bazaars and now runs one of SF"s biggest fairs.  She has heard every weird question you could ever imagine from new or inexperienced vendors, so have your questions ready!